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Pana grabs $10 million to assist firms to Manage Tours for Onsite Interviews

Pana grabs $10 million to assist firms to Manage Tours for Onsite Interviews
Pana grabs $10 million to assist firms to Manage Tours for Onsite Interviews

Pana is a Denver startup currently setting its sights in the corporate travel market, with a particular eye towards eliminating the back-and-forth email or recorder coordination. The startup, based in 2015, initially attempted to acquire an inroad with customers, but it’s $49 a month individual-focused travel lodging program likely restricted its reach.

The organization’s most up-to-date shot at shooting on corporate traveling lets businesses utilize the support to outsource coping with out-of-network “guests” The startup is seeking to take this route as an inroad in the wider corporate travel marketplace, and is creating the apparent option to work with much more expansive company travel firms like SAP’s Concur instead of against them, originally .

The Business just closed a $10 million Series A round led by Bessemer Venture Partners with involvement in Techstars, Matchstick Ventures, and MergeLane Fund. Previous investors also comprise 500 Startups, FG Angels and The Galvanize Fund.

Pana is currently booking tens of thousands of excursions per month for businesses utilizing the service to organize company travel for interviewees. As opposed to leaving recruiters into the tough process of back-and-forth messaging to hammer initial details, Pana handles it via an omni-channel net of automation and individual concierge in-app conversation, text or email.

“A key piece of the value proposition is that if you do ask something complex, we’re going to instantly connect you to a human agent,” founder Devon Tivona told TechCrunch in an interview. “When it does go to a person, we have a five-minute response time.”

Obtaining a flight booked for somebody outside the business directory can be hard enough, but with traveling, everything develops infinitely more complicated the moment that something goes awry. Besides working as an instrument for communicating, the startup’s group of supporters are there to assist re-book flights or re-arrange traveling if everything does not go according to plan.

Even though Pana is functioning together with the large company travel agencies now, its shareholders are banking on the startup accomplishing exactly what the giants can not in their scale.

“…Whenever a really large incumbent, particularly in software gets acquired, and I’m thinking about when SAP acquired Concur five or so years ago, it creates this massive innovation gap that allows, I’d say, new startups to really reinvent the status quo,” Bessemer partner Kristina Shen told TechCrunch in an interview.

Pana’s current clients include Logitech, Quora, and Shopify, amongst others.


About the author


Dean Aker

Dean Aker is one of the lead editors for He holds a B.A. in Psychology from the University of Toronto, and a Master of Science in Public Health (M.S.P.H.) from the School of Public Health, Department of Health Administration, at the University of North Carolina at Chapel Hill. He has a plan to open its startup and that's why he is covering news on Startup. He is Senior Author at Techzape. He loves to purchase the latest gadgets in the market. He coves topics on Gadgets and Technology.

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